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»The Business of Plastic Surgery: Navigating a Successful Career«, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.
In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future.
Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.
An all-star list of contributors offers secrets in navigating stormy seas.
Content
Part I Career Direction
1 Beginnings
2 The Job Search
3 Academic Career
4 Solo Practice
5 Group Practice
6 Transitions
Part II Marketing and Monitoring
7 How to Get the Media's Attention
8 The Wonderful World of Marketing
9 Optimizing Your Practice
10 Upping Your Game with Systems
11 Saving Money
Part III Internet University
12 Website Optimization
13 How to Make and Post Effective Videos
14 All about Reviews
15 Digital Marketing and Advertising
Part IV Enhancing Both Practice and Career
16 Building and Managing Your Own Surgical Suite
17 Publishing for the Profession and for the Public
18 Technology, Trends, and Traps
19 A Successful Medspa
20 Medical Inventions: From Idea to Funding
Part V Watching Your Back
21 Contracts
22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
23 Building and Protecting Your Wealth: In Three Acts
24 Taking Control of Your Life
25 The Changing Face of Plastic Surgery
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